TonyJul 13, 20182 minCreating brilliant emails and websites that sell products and services to schoolsWrite an email advertisement one way and you might get three sales. Write it another way and you could get 100. Change it again and you could get so many r...
TonyMay 14, 20182 minPut the benefits in the advert and your sales will go up. Dramatically.There is a very good reason for separating the benefits from the features in advertising. Put the benefits in the advert and your features on the website and...
TonyApr 9, 20182 minWhat is the prime factor in influencing the success of an email?Since email marketing first began in earnest some 20 years ago, there has been much emphasis on the quality of email lists (are the addresses of named people...
TonyMar 22, 20181 minText vs text and picturesToo often a picture is inserted into an email because it “looks nice”, yet this nice looking picture can do more damage than good, not least because, accordi...
TonyMar 20, 20182 minWhy adverts don’t bring in the expected sales.The approach that says that you have x for sale, so you tell the teacher you have x for sale seems logical and reasonable. But... 1. It doesn’t answer the...
TonyMar 20, 20182 minThe six different ways of writing to schoolsIn terms of the way an advert can be presented to teachers there are six different ways of direct selling to schools. One approach works poorly, several work...
TonyMar 20, 20184 minLearn to write an email that will generate salesBelow you will find an example of an email written for mailing to schools and a commentary on why the style and approach is as it is. Although this email ob...
TonyMar 20, 20184 minThe five key elements of a successful advertisementIt would make life awfully nice and easy if only we could simply tell teachers and school managers what we have for sale, and for them then to buy it. Unfor...
