Direct Postal Marketing
To sell via the post you need three things:
First, you need a mailing list
Second, you need a fulfilment and despatch system
Third, you need a way of getting your post read
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To sell via the post you need three things.
First you need a mailing list - this can be researched by yourself or bought in from an outside supplier. Often, we can help you source this list.
Second you need a fulfilment and despatch system - there are significant discounts available with bulk postal mailings, first by using a Royal Mail account (rather than buying stamps or having a franking machine) and second by sorting the mail for Royal Mail and in return getting a sizeable discount. You will also need a way of getting the items into envelopes - something that mailing fulfilment companies have. We can put you in touch with a company and even get a quote for your mailing on your behalf.
Third you need a way of getting your post read - most postal material is opened and glanced at, but most of it is then thrown away within moments. But if you write in a particular way you are much more likely to get your material read. Again, we can help with this, if you wish.
Finally there is a variant system for postal mailings to schools known as a “shared mailing”. The average shared mailing costs around 20% of the solo mailing price.
Organise your mailing through Schools.co.uk and benefit from a free email send to a list of your choice.
Rough pricing guide for a Shared Mailing
Get in touch for an exact price based on your specifications
Rough pricing guide for a Solo Mailing
Get in touch for an exact price based on your specifications
For more information about how we can help with your postal marketing campaign, please email Stephen@schools.co.uk or call 01604 880 927. Alternatively, you can use our Contact Form below.