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Email Formats - what we can accept

If you are creating your own emails for to despatch, the following notes should help in relation to the formatting of the emails.  If you need further information please do get in touch.

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Supplying a text only email

If you are sending a text only email please send it as a Word document attached to an email.  Please name the document with your company name or the product name followed by a number.  For example UniversalSupplies1.docx 

We will transmit exactly the text you have supplied so please do remember to give us a subject line and (we strongly recommend) a headline. If for any reason you need any text or links in a specific colour please tell us the HEX code of the colour so that we can use the exact colour you require.

If you would like to see how we write such emails there is an example of an advert we have written, along with a commentary on our blog.


Supplying an illustration to fit into an email advert

If you wish to include an illustration please supply it as a jpg or png file. Please submit it in the size that you wish it to be displayed - a banner, for example, would generally be no more than 700px wide and an image roughly 250px wide.  Please name the file with your company name and a number (eg SchoolAccounts1.jpg).  Please don’t call the file by the sort of name another company might use, such as File1, image1 or Ad1.

To learn about our thoughts on using illustrations in emails, please do read the article: Text vs text and pictures

Supplying an HTML file

We can accept HTML files with in-line coding and with the images hosted.  However we do find that HMTL files created in Mailchimp can cause problems.  If you are using Mailchimp please allow extra time for any coding difficulties to be resolved.


Different email clients

Please remember that different email clients read emails differently - and it can be tricky with some htmls to get them to display uniformly across all clients. sets up your emails and routinely tests them in Livemail, Outlook, gmail and webmail.

What makes one advert work better than another

If you would like some guidance on what makes some email advertisements work while others fail, we have a series of short articles on our blog:

The five key elements of a sucessful advertisement

Why adverts don't bring in the expected sales

You can contact us by email at, by phone on 01604 880927, or by using the Contact Form below.

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