• Tony

On not repeating


But it reminds me that while not everyone will like one’s advertising, even the most forgetful people in the world, such as me, will start to get fed up if the same advert appears over and over again.

Which is why it is always a good idea to change one’s advertising as often as one changes one’s socks. Sending out the same advert over and over is a bit like the person who always plays the same shot at tennis. It might get the odd point, but after a while the opponent not only learns how to deal with it, but also gets rather bored and goes off to play with someone else.


1 view0 comments

Recent Posts

See All

What is the easiest way to build a relationship with people who don’t actually buy from you? A lady asked me to dance at the Toppled Bollard last night. Afterwards she told me she quite liked the weir

Why separating oneself out from the crowd is a fundamental part of advertising. I finished my last note from the Toppled Bollard with the wistful thought that sometimes just being silly can separate o

On the other hand, travelling via a roundabout will either bring you back where you started or make you very dizzy. Sometimes I exaggerate, I know. But not this time. This is totally true. A lady phon