• Tony

I have no escape


Marketing has to stress the new even when talking to people who are happy with the old.

A woman asked me to dance last night at the Toppled Bollard dance club.

“I can’t dance with you any more,” I said.

She looked unhappy at that. “What are you trying to hide from?” she asked.

“The future,” I said.

And my point is that hiding from the future is not at all uncommon.

Most of us like the familiar, the known, the normal world around us. Which is not surprising, because we have evolved as beings who originally tended to stay in our home territory, protecting our land against intruders.

Now we live in a world of hyper change. Many of us hanker for what we had before, while knowing that we have to change to adapt to the new.

If we can express that in our advertising and let teachers know that what we offer is both new and innovative (thus bringing better results), and yet very familiar (and thus acceptable), we’ll offer them the best of both worlds.

A bit like a toppled bollard. You know what it is, but you wonder what it’s doing there.


Recent Posts

See All

Is "discontented" a word?

What is the easiest way to build a relationship with people who don’t actually buy from you? A lady asked me to dance at the Toppled Bollard last night. Afterwards she told me she quite liked the weir

Separating oneself out

Why separating oneself out from the crowd is a fundamental part of advertising. I finished my last note from the Toppled Bollard with the wistful thought that sometimes just being silly can separate o

Exaggeration is not necessary

On the other hand, travelling via a roundabout will either bring you back where you started or make you very dizzy. Sometimes I exaggerate, I know. But not this time. This is totally true. A lady phon

CONTACT US

1 Oathill Close, Brixworth, NN6 9BE

01604 880927

​Mon - Fri,

9:00 - 17:00

Schools.co.uk is a trading name of Websites and Blogs Ltd a company registered in England and Wales with company number 07147376.  

Registered address 9 Home Farm Close, Great Oakley, Northants NN18 8HQ

Read the Data Protection Policy for Website and Blogs Ltd here

Privacy Policy - how data is used and stored in compliance with the General Data Protection Regulations